Business opportunity:
Increase PayPal Debit Card consideration and habituation by adding a 5% cash back categories.

Customer outcome:
Spending flexibility and control of their cash back rewards. 

October ‘24 KPIs:
875K chosen categories and 1.45M category transactions.

Business opportunity:
Enable new ways to pay in-store with PayPal and Venmo cardholders. 

Customer outcome:
A convenient and trusted way to pay, on the go.

KPIs:
Drove over $11M TPV, 12K+ daily actives, and +17% FTU PPDC usage within first 2 months post-launch.